FIND YOUR FOOD WRITING VOICE
YOU LOVE FOOD, YOU LOVE WORDS.
NOW BUILD THE CAREER
You've talked about becoming a food writer for long enough. Now it's time to actually go for it, with the plan, coaching and support to make it happen. Ready to thrive? You're ready to Find Your Food Writing Voice.
Buy now
WITH THE RIGHT SUPPORT...
YOU CAN BUILD YOUR FOOD WRITING CAREER STEP BY STEP!
Find Your Food Writing Voice was created for food lovers and chefs who know they have something to say but no idea how to make their mark in today's crowded media landscape.
Maybe you've started a blog that fizzled out. Tried pitching and heard nothing back. Posted on Instagram until it felt pointless. Perhaps you've even taken a writing class or two, but still find yourself stuck, second-guessing every decision, unsure whether to focus on a book, a newsletter, a podcast... or something else entirely.
You're not behind because you lack talent. You're behind because nobody has shown you the full picture. Until now.
INTRODUCING
FIND YOUR FOOD WRITING VOICE
The only programme that gives you the editorial direction, coaching and structure to finally follow through – and savour the food writing career you've always wanted.
Think like a bestseller
Knowing what to do is one thing. Actually believing you're someone who gets to do it? That's where a lot of food writers quietly give up.
Find Your Food Writing Voice covers both. Alongside practical skills and editorial direction, you'll get the support to work through all the things that stop talented writers in their tracks.
No more cringing when people ask who you write for, no more comparing yourself to everyone else online. Instead, you start creating work you're proud to pitch and post.
Buy nowHere's what you get inside...
MODULE 1
WHERE'S THE BAR?
Before you start, you need to know what great, successful food writing looks like today. Here we take an honest survey of the industry so you know exactly what you're aiming for and why you're more capable of reaching it than you think. You'll discover:
- The big secret beginners (and many professionals) do not yet understand about food writing
- How to find and channel your Inner Rock Star
- The Three-Headed Yoda technique – our signature approach to shaping your writing from the ground up.
By the end of this module you'll know exactly where the bar is, and feel excited to leap over it.
MODULE 2
YOUR BEST BUSINESS MODEL
Food writing can be a career, a side income, or a deeply satisfying creative practice – and the right answer looks different for everyone. Here we'll help you figure out what you actually want and how you'll get paid for it. Together we'll explore:
- How your values shape where to focus your energy
- Why having a clear mission is your most powerful asset – and how to find yours
- The many different income streams open to food writers today
At the end of this module, you'll have a much clearer picture of how to align what you love with how you want to live and earn.
MODULE 3
BECOME AN IP POWERHOUSE
The world doesn't need another version of someone else – it needs you. This module is about unlocking your most original ideas and building a body of work that's distinctively yours and enticing to editors, publishers and audiences. Join us and you'll be fully armed with:
- The Go-to Gameplan – how to become the first person editors and readers think of on any subject
- Our Diamond Drill Method for efficient, impactful content creation
- A No-Fail Creative Process that keeps you producing even when inspiration feels thin
After this, you'll be ready for your first 1:1 session, where we'll build a solid, personalised strategy for success so you know exactly where to focus your efforts going forward.
MODULE 4
WRITING FOR PUBLICATION
This is where your voice meets the real world. You know what you want to say – here you'll learn how to shape it into writing that editors and readers actually want to read. You'll discover:
- The best article formats for beginners
- How to get started reviewing
- Organising and running tastings (and why you should)
You'll come away with rich material to work with and the tools to start writing for publication. And, when you're ready to pitch, module 10 will show you exactly how to get paid for it.
MODULE 6
RECIPES THAT ROCK
Plenty of published, even famous, recipes simply don't work. Getting it right can be a big ask but it's the foundation of everything. Because when you build a loyal following for your recipes, it makes editors and publishers come to you. Here we'll cover:
- Devising your own recipe writing blueprint – your personal framework for consistency and originality
- Where the line is between inspiration and plagiarism and how to stay confidently on the right side of it
- How to develop and test recipes to gold standard
This is the module that turns good cooks into food writers people can't wait to tell their friends about. Soon you'll be producing recipes with real poise and authority, whether you're posting on social media, working with corporate clients, or writing your literary debut.
MODULE 9
PLATFORM MASTERY
Social media can build your audience, attract commissions and open doors that would otherwise stay firmly shut. It can also eat your time, erode your confidence and give you nothing back. The difference is almost always how you think about it — and most food writers have never been shown how to think about it properly. Together we'll explore:
- The social media mistakes that keep talented writers invisible
- How to sharpen your profiles and bios so they work as hard as you do
- Promoting your work in a way that feels natural rather than shouty
Platform Mastery won't turn you into someone you're not. It will turn your platforms into something that actually works.
MODULE 10
PITCHED, PUBLISHED, PAID
Editors are busy, sceptical and drowning in pitches. The ones that get a response share a handful of qualities that have nothing to do with how good the idea is. This module shows you exactly what those are — and makes sure your pitch is never the reason you don't hear back. Inside you'll learn:
- How to speak to editors – what they need and how to give it to them
- Writing blurbs and synopses that sell your idea before anyone reads a word
- Finding the right agent and making them want to find you
This module closes with your third and final 1:1, a chance to look back at how far you've come and map out exactly where you're going next.
FIND YOUR FOOD WRITING VOICE
EVERYTHING YOU NEED ALL IN ONE PLACE
ENJOY ONGOING SUPPORT AND FRESH INSPIRATION
Find Your Food Writing Voice isn't a course you work through alone and hope for the best. Every element has been designed to keep you moving, supported and accountable, from your first module to your final 1:1.
- Three private 1:1 coaching sessions Not group calls where you wait your turn. Three dedicated meetings with Jenni, timed at key points in the course, to make sure your strategy is personal, your questions are answered, and your next steps are clear.
- Daily Office Hours On weekdays you have direct access to Jenni to ask questions, get feedback on your writing and help with whatever's stopping you. This is the kind of editorial direction writers only get if they're lucky enough to know the right people. Now you do.
- Personal Whippit accountability check-ins Because knowing what to do and actually doing it are two different things. Your Whippit check-ins will keep you on track so you never lose momentum.
- A supportive online community Connect with fellow food writers who get it, because the journey is considerably more enjoyable with the right people beside you.
- Lifetime access Come back to any module at any time. Your food writing career will keep evolving and so will your use of this course.
- BONUS: ffoice Story Club classes and library Free access to our book-club-cum-study-group with a growing library of classes on foodie novels and memoirs to deepen your skills beyond the course itself.
HEY, I'M JENNI!
I was that toddler sitting in her high chair, rolling scraps of pastry as her mother baked pies. I started giving dinner parties as a teen, haphazardly tackling fancy recipes from Vogue Entertaining magazine. So when my journalism lecturer at university said we should specialise, I headed straight to London and the Cordon Bleu cookery school and I've worked in food media ever since.
Still, I'm a writer and editor at heart, and I know that writing is a need – one some of us will always feel compelled to pursue.
But here's the thing: something can come of it. With the right training, support and nurturing, you can learn the techniques that will make your writing impactful and even turn it into a creative career that actually pays.
Whether you’ve never written more than a Instagram post, or want to change the trajectory of your entire career, I look forward to helping you find your distinct voice, polish your skills and go further than you thought possible.
HERE'S WHAT HAPPENS WHEN FOOD WRITERS FINALLY GET THE SUPPORT THEY DESERVE...
Thank you, Jenni. I am in awe. All this positivity which you seem to have at your fingertips and which you sprinkle over us with such generosity and nurture.
____ Lyn Hall, author of Knife Skills in the Kitchen and Lyn Hall's Cooking Course
I love this group. Love it. I have found it so, so useful. You have helped me more than you know and given me so much confidence. I am getting such good value from you and your teaching.
____ Lizzie Crow, Great Taste Award-winning baker and recipe creator
Jenni's excellent at seeing the broad picture and encouraging you to think differently and creatively yourself. She has a formidable knowledge of the food publishing world.
____ Sudi Pigott, food journalist and author of Consider the Anchovy
Jenni has an incredible way of getting you unstuck and making you think deeply about your goals. If you're looking for a coach who will challenge, inspire and guide you every step of the way, I can't recommend her enough.
____ Sinù Fogarizzu, food writer and founder of Dash of Prosecco
Beyond Jenni's daily practical support Find Your Food Writing Voice has been invaluable in helping me get clarity on the kind of writing I want to do and the writer I want to become.
____ Paola Thomas, food writer, photographer and author
ONE PROGRAMME. EVERYTHING YOU NEED. TWO WAYS TO JOIN.
FIND YOUR FOOD WRITING VOICE
Together we'll elevate your stirring, sipping and scribbling from delicious hobby to the career you've always craved. The best time to start was last year. The second best time is now.
