YOU'VE GOT GREAT TASTE
So what's holding you back from a thriving career as a food writer? Life is something to be devoured. Grab your pens and pinny and dive into the rich, creamy layers of our comprehensive coaching programme.
WITH THE PROPER TRAINING...
YOU CAN CREATE WORK YOU'LL BE PROUD TO POST AND PITCH!
With online classes, live 1:1 sessions, study groups and guest speakers, we’ve got all the resources, advice and information you need to turn your style and discernment into a rewarding career.
INTRODUCING
FIND YOUR FOOD WRITING VOICE
The only online course and group coaching programme that will show you step-by-step how to develop the skills, clarity and confidence to land your first book deal, or launch that successful Substack / podcast / food channel.
THINK LIKE A BESTSELLER
Ever feel that you could do better, a lot better, but it's unlikely because you're just never going to be an elbowy show-off like those wannabe Instagram influencers?
You don't have to be that pushy, painful type! Not when you've learned the strategies to deal with the deeply personal struggles many writers face:
- Imposter syndrome
- Fear of success
- Self-sabotage
- Comparisonitis
You'll be thinking and feeling differently after just one week on this course. Give us three months – show up and do the work – and you'll start seeing its effects in the new and exciting opportunities that come your way.
MODULE 1
WHERE'S THE BAR?
No, not that bar. At ffoice we say you have to know where the bar is before you can jump over it. So we take a quick, stimulating survey of industry benchmarks then grab a drink and sit comfortably ready to learn:
- The big secret beginners do not yet understand about writing
- How to find your Inner Rock Star
- Our indispensible Three-Headed Yoda technique
After this module, you’ll be excited, inspired and fully prepped to take your ambitions even more seriously.
MODULE 3
Â
BECOME AN IP POWERHOUSE
You won't get anywhere trying to be a pale imitation of other food writers! Here you'll learn how to generate original ideas, creating a body of work that's not just yours but enticing to other people. Join us and you'll be fully armed with:
- The Go-to Gameplan
- Our Diamond Drill Method
- A No-Fail Creative Process
And then you'll be ready for your first 1:1 where we'll create a solid strategy for success so you know exactly where to focus your efforts.
MODULE 6
RECIPES THAT ROCK
So you think you've got something delicious. Now what? Telling people how you made it is not the point. Here you'll learn what to do instead, and enjoy sessions on:
- Devising your recipe writing blueprint
- How not to plagiarise
- Gold-standard recipe testing and development
After this module, you’ll be producing first-rate recipes with poise and panache, whether it's for social media, corporate clients, or your literary debut.
MODULE 10
PITCHED, PUBLISHED, PAID
It doesn't matter how good your idea or article might be if you're making the disastrous pitching errors that mark out rookie writers as amateurs. We'll help you get rid of them all, and teach you everything you need to know about:
- Speaking to editors
- Writing blurbs and synopses
- Finding an agent
Then we'll tie up the whole course with your third 1:1, so you're brimming with confidence about your fabulous food writing endeavours and ready to take the next best step!
HEY, I'M JENNI!
I was that toddler sitting in her high chair, rolling scraps of pastry as her mother baked pies. I started giving dinner parties as a teen, haphazardly tackling fancy recipes from Vogue Entertaining magazine. So when my journalism lecturer at university said we should specialise, I headed straight to London and the Cordon Bleu cookery school and I've worked in food media ever since.
Still, I'm a writer and editor at heart, and I know that writing is a need – one some of us will always feel compelled to pursue. Even if nothing ever comes of it; even if having a book published remains a far-off dream.
But here's the thing: something can come of it. With the right training, support and nurturing, you can learn the techniques that will make your writing impactful and even turn it into a creatively fulfilling source of income.
Whether you’ve never written more than a Facebook update, or want to change the trajectory of your entire career, I look forward to helping you find your distinct voice, polish your skills and take your writing to the next level.
Thank you, Jenni. I am in awe. All this positivity which you seem to have at your fingertips which you sprinkle over us with such generosity and nurture.
Â
____ Lyn
I love this group. Love it. I have found it so, so useful. You have helped me more than you know and given me so much confidence. I am getting such good value from you and your teaching.
Â
____ Lizzie
