If you've been sitting on your idea for a while – excited about it, but not quite sure – you're in very good company.
Most people who come to me haven't got an idea yet. They've got a topic, and a nagging feeling that the topic alone is not going to cut it. That feeling is right, and it's exactly what this free guide helps you get past.
Four simple questions leading to one honest answer.
Spend a little time going through the questions and you'll know where your idea truly stands – and what needs fixing.
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HERE'S WHAT NOBODY TELLS YOU
A strong following can get a mediocre idea a hearing. It can't make a publisher, agent or reader excited to acquire your book.
Before you spend another year developing recipes or pondering structure, you need to know:
- What's genuinely yours in your idea, not just within your recipes
- Whether your idea needs a different angle, a different format, or just a clearer sense of who it's for
- Why being "different" or niche isn't usually what gets a cookbook published – and what actually does
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HEY, I'M JENNI!
I've spent 35 years inside food publishing – as a journalist, author, ghost writer, restaurant critic and commissioning editor. I've sat on the other side of the desk, deciding what gets a yes and what doesn't.
Here's what I can tell you plainly: the writers who get published aren't always the ones with the biggest followings. They're the ones whose idea felt like it had to exist right now, told by them and no one else.
This guide gives you the same questions I use with my clients and students, so you can find out where your idea genuinely stands before you invest months working in the wrong direction.
WHAT'S INSIDE
1. Building your case: four simple questions that walk you from a vague idea to one sentence you can actually test it against.
2. If you're getting stuck: why that's completely normal, and what it usually means for what to do next.
3. What readers actually want: the slightly surprising truth about originality and what actually makes someone pick up a book.
ACT TODAY, STOP GUESSING
FIND OUT BEFORE YOU SPEND A YEAR WRITING THE WRONG BOOK.
Four questions. One honest conclusion. A few quiet minutes in return for invaluable clarity.
Working with Jenni is a truly sound investment and I'd highly recommend it. She has a formidable knowledge of the food publishing world.
____ Sudi Pigott, food journalist and author of Consider the Anchovy